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  /  University PowerUp Training

PowerUp Course Curriculum

Gain the Skills You Need in One Information-Packed Day!



Session 1

Optimize Search

Did you know that almost half of all Google searches are for local businesses? In this session, find out how your customers are searching for you across the web, and ensure your business shows up in results with optimized listings.

Key Topics Covered:

  • Claiming, managing, auditing and updating business listings
  • Optimizing online data to increase local search performance
  • Optimizing for organic search
  • Optimizing for paid search




Session 2

Win Customers

Most people want to feel a real human connection to your brand before agreeing to buy from you. In this session, learn how to leverage the platform to amplify the kings of user-generated content, reviews, and social media.

Key Topics Covered:

  • Review requesting and response management
  • Using messaging to improve engagement and response time
  • Tools and best practices for social engagement and responding
  • Using Google My Business (GMB) to increase upstream engagement




Session 3

Improve Customer Experience

Did you know that for 32% of all customers, it only takes one bad experience for them to stop doing business with you? In this session, learn how to collect meaningful feedback to get deeper insights into your customer journey.

Key Topics Covered:

  • NPS surveys and beyond – designing high-performance surveys to maximize survey response and customer insight
  • Beyond surveys – capturing and analyzing unstructured data to identify high-impact customer pain points
  • Capturing, managing and addressing issues through the Actions solution




Session 4

Bringing it Together – Reputation Score

Your Reputation Score tells a story about your business — but do you know what that story is? In this session, you will learn about the biggest score influencers, and uncover specific actions you can take to improve your score.

Key Topics Covered:

  • The meaning and relevance of Reputation Score thermometers
  • How leading businesses use Reputation Score to evangelize, incentivize, and predict success in real-time
  • Using Reputation Score to benchmark individual locations and the business against competitors

Why Should I Attend?

Attend Reputation University and Learn How to:

Get What’s Yours. Increase Revenue by 3.9%.
Businesses with a high Reputation Score see a boost in revenue of 3.9% or higher.

Find True Love. Reduce Customer Churn by 2%.
You can reduce customer churn by delivering exceptional customer experience.

Always be on Top. Increase Views and Clicks by up to 10%.
Optimize for local, organic, and paid search and leverage GSR to increase CTRs.

Get What You Deserve. Increase Customer Sentiment by up to 20%.
Increased review volume typically results in a sentiment boost of 10-20%.

Talk More, Spend Less. Increase Reach Without Increasing Budget.
Drive engagement and conversion on low-cost channels like social media and messaging. Talk more, spend less.

What Do I Get?

A lively discussion between your peers and a certified trainer.

User login to the platform training account with all solutions enabled.

A printed workbook filled with the presentation visuals, step-by-step instructions, and best practices.

Your Reputation University PowerUp certificate of completion, and link for posting on your LinkedIn profile.

The skills and knowledge only PowerUp users have!

What Do I Need to Bring?

Laptop or computer with the ability to connect to wifi.

Smart phone (optional).

Login information to a Google account (optional).

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