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  /  Kelly Fry

Kelly Fry

With experience working in advertising on both the agency and client-side, Kelly has more than ten years of healthcare-specific experience. In 2017, Kelly spearheaded a comprehensive plan to improve her employer Kootenai Health’s online reputation as well as the online star ratings and reviews of its 200+ employed physicians. Results: Google: 2.7 to 4.5 stars; Facebook from 2.9 to 4.1; 300 business listings now 99% accurate with millions of views. The integrated CGCAHP score/star rating and third-party reviews posted on physician profiles became a unique competitive advantage, leading to increased preference and profitability. Her work helped win administration and physician support for the initiative prior to launch, and her program’s ongoing success sells itself. Kelly’s expertise in branding, corporate communications, crisis communications and public relations helps her clients find – and keep – a competitive advantage.