Chad Jernberg is Vice President of Customer Experience at Holman Automotive, one of the largest privately owned dealership groups in the United States. He leads initiatives to modernize the sales and service experiences across all channels, reduce customer effort and drive revenue growth. With an extensive background in hospitality and digital engagement, Chad brings a unique perspective to the automotive industry. He partners with Holman’s dealership teams across the country to turn customer insights into actionable improvements that build loyalty and win new business.