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Transform’20 Healthcare

Video On-Demand

Emerging from the Pandemic: Strategies for immediate patient volume growth in person and virtually

As the country begins to reopen after shelter-in-place orders, health systems must navigate how to open their doors to patients — both in person and virtually. They must devise new strategies to drive patient volume to revenue-generating service lines, while rebalancing their PX strategies to include new and existing virtual care options. During this informative session, you’ll learn strategies for accelerating growth and optimizing reputation for maximum impact.

  • Celine Patterson, Lead, Online Reputation Management, Universal Health Services, Inc.
  • Eric Schmuttenmaer, Associate Vice President Digital, Technology & Innovation, AMITA Health
  • Kerstin Young, National Director of Customer Experience, SavaSeniorCare
  • Patric Wiesmann, GM of Healthcare and Life Sciences,

See the Product in Action

Join us as our product specialists take you through's updated and cutting-edge platform for RXM.

A showcase of our platform capabilities to help your organization get found, get chosen, and get better. Each 45-minute session is hosted by a Solution Engineer who will recommend solutions to empower the voice of your customer, amplify your reputation, and drive revenue.


The Do’s and Don’ts for Responding to Patient Reviews in a HIPAA-Compliant Way

More than 77 percent of patients use online reviews as their first step in finding a new doctor, according to recent research from SoftwareAdvice. And according to the Journal of the American Medical Association (JAMA), 59 percent of consumers say physician rating sites are “somewhat” or “very” important.

5 Big Mistakes Healthcare Marketers Make with Social Customer Care

Social media has completely upended the way most of us consume, shop, research and communicate. Here are some common missteps healthcare organizations make with social customer care.


What to Do Before and After You Receive a Patient Review

Responding to patient reviews is essential. Nearly 80% of consumers rely on patient reviews to select their healthcare providers. A best practice is to respond to 100% of negative reviews and at least 20% of positive reviews.


A Special Report for Transform’20

Google My Business Views and Clicks: A Rebound during COVID-19

Read our new report to understand how COVID-19 has affected a critical element of your reputation: your Google My Business (GMB) listing.

A GMB listing is an influential source of customer reviews — and it’s also the single-most important factor influencing how findable a location is when people do searches. So it’s important that you understand how people have been interacting with your GMB listing during the pandemic. And it’s essential that you know what is happening to GMB listings as America slowly opens up its brick-and-mortar economy.

We examined more than 81,000 GMB listings across multiple industries and geographic locations. We looked at metrics such as GMB views (a measure of someone’s interest in a business location) and actions such as GMB clicks for driving directions. Download our report to learn:

  • How COVID-19 affected GMB performance in March and April.
  • Why GMB performance is turning around for many industries.
  • What you should do to keep your GMB listing up to date.
Sign -Up for University Training and Get PowerUp Certified

University Training

Are you ready to jumpstart your skills – and boost your Reputation Score? Join us for our Reputation University course — an intensive half-day of training that will instantly turn you into a power user.

PowerUp will help you move beyond the basics and learn how to add significant value to your marketing efforts by leveraging the full capabilities of the platform. The curriculum is phenomenal, and our expert instructors will help you to turn your company’s vision into actionable tactics to increase online engagement, conversion and loyalty.